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Marketing /Don’t knock it until you test it: Building out an optimization strategy
What you will learn:
1) What is optimization?
2) What’s the value of optimization?
3) Factors to consider when building out an optimization strategy
4) Framework when creating a test or personalized experience
5) See framework in action with a case study in homepage personalization strategy

Nika leads the optimization strategy for Refinitiv, as well as the overarching digital strategy between digital and the rest of Refinitiv’s marketing team. Nika has been with Refinitiv since its inception. Previously Refinitiv was the Financial & Risk division of Thomson Reuters, where Nika started out her career overseeing the digital marketing for the risk site.

Aug 18, 2020 04:00 PM in London

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