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Sales and Marketing Leaders / How to Win More Work (Without Doing More Work)
Andy Bounds will cover:

1) Differentiation - how to stand-out ahead of the competition, in ways customers love
2) Value-add - the best way to articulate your offering, so customers instantly see the value in it, and why they should choose you
3) Best-practices - the three steps all the world's best salespeople follow, and how to embed these in how you and your company sell
4) Simplifying the complex - how to simplify how you describe your offering, so it comes across as valuable, understandable, impressive and 'must buy now'!

You will need: 1-3 of your recent proposals, so you can review your own work to see how close they are to best practice.

Andy Bounds was voted Britain's Sales Trainer of the Year.
He has written three best-selling books on sales - in fact, the first of these was only kept off the Amazon #1 spot by the final Harry Potter book!

He has worked in 40+ countries with some of the world's largest and most famous companies - helping all of them sell more.

He has a blind mum. This has given him a lifetime's experience of seeing communication from someone else's point of view. This is a skill we all need to master - especially now, when we can't sell face-to-face

Aug 5, 2020 04:00 PM in London

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